- Taschenbuch: 204 Seiten
- Verlag: Springer Gabler; Auflage: 2016. 2016. (15. Februar 2016)
- Sprache: Deutsch
- ISBN-10: 3658057661
Das Buch „Social Media für Führungskräfte“ bietet Ihnen einen guten Überblick zu den wichtigsten unternehmerischen Herausforderungen sowie Chancen und Risiken in Bezug auf Social Media. Unabhängig davon, welche Art und Größe von Unternehmen oder Abteilung Sie leiten, ob Sie Industriegüter, Konsumgüter oder Dienstleistungen anbieten – als Führungskraft sollten Sie Social Media beobachten und steuern.
Das Buch von Stefanie Babka hilft Ihnen dabei, sich und Ihren Mitarbeitern die richtigen Fragen zu stellen, Antworten zu finden und sich so den internen Herausforderungen zu stellen. Denn Social Media ist eine Führungsaufgabe. Social Media geht jedes Unternehmen an – ob Sie wollen oder nicht. Lesen Sie dazu auch unsere Tipps für Social Media Manager.
Dabei werden zum Beispiel folgende Fragestellungen beleuchtet:
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